Client: China Life Insurance

Concept 1: A Friend Worth Knowing - Rationale

Concept 1: A Friend Worth Knowing - Campaign Ad - Launch

Concept 1: A Friend Worth Knowing - Campaign Ad - Insurance

Concept 1: A Friend Worth Knowing - Campaign Ad - Investment

Concept 1: A Friend Worth Knowing - Campaign Ad - Retirement

Concept 2: Take Charge of Your Future - Rationale

Concept 2: Take Charge of Your Future - Campaign Ad 1

Concept 2: Take Charge of Your Future - Campaign Ad 2

12 Months Retainer Branding Campaign - Life Buoys in the Marina Bay

12 Months Retainer Branding Campaign - Umbrella Covered Walkway in Chinatown

12 Months Retainer Branding Campaign - Parachute Jump from Marina Bay Sands

12 Months Retainer Branding Campaign - Rainy Day Umbrella Giveaway at Raffles Place

12 Months Retainer Branding Campaign - Outdoor Umbrella Shelters

12 Months Retainer Branding Campaign - Taxi Wrap

Client: Epson

SureColor F9270 Printer - A4 Brohure

SureColor F9270 Printer - Concept Sketch

SureColor F9270 Printer - Digital Image

Client: Land Transport Authority

Silver Zone Phase 2 - Brochure

Silver Zone Phase 2 - Poster

Client: Land Transport Authority

Singapore Public Bus - Logo Design

Singapore Public Bus - Logo Rationale

Singapore Public Bus - Logo Shortlist

Singapore Public Bus - Logo Refinement

Singapore Public Bus - Logo Master Lock-Up, B&W and Reverse

Singapore Public Bus - Early Stage Design Concept, Red Bus

Singapore Public Bus - Early Stage Design Concept, Silver Bus

Singapore Public Bus - Early Stage Design Concept, Blue Bus

Singapore Public Bus - Logo Application on Red Bus

Singapore Public Bus - Logo Application on Green Bus

Client: Land of Transport Authority

Travel Smart Reward Winner Phase 2 - Poster 1

Travel Smart Reward Winner Phase 2 - Poster 2

Travel Smart Reward Winner Phase 2 - Poster 3

Travel Smart Reward Winner Phase 2 - Poster 4

Client: Land Transport Authority

Newsletter 2016 - New Logo Design

Newsletter 2016 - Cover Design

Newsletter 2016 - Content Page

Newsletter 2016 - Inner Page

Newsletter 2016 - 6 Months Different Cover

Client: Land Transport Authority

Bus Captain Publicity Material Campaign - Rationale

Bus Captain Publicity Material Campaign - Poster Design 1

Bus Captain Publicity Material Campaign - Poster Design 2

Bus Captain Publicity Material Campaign - Poster Design 3

Bus Captain Publicity Material Campaign - Poster Design 4